Top 10 Most Impactful Ecommerce Marketing Metrics
These are the most important metrics to measure on a Monthly Basis. While the conversion rate is a great metric to understand overall ecommerce performance, in this article, I will share some compound metrics you should measure each month. Compound metrics are metrics that use more than one key metric for their calculation. This means […]
What is a Good Ecommerce Conversion Rate?
You should aim the conversion rate 1% to 5% range by using best practices and optimizations. So what is a good eCommerce conversion rate? While there’s no right or wrong answer for this, based on the clients I’ve worked with and the data I’ve analyzed, the following numbers should give you a fair idea of the […]
The Most Important Ecommerce Website Metrics
Revenue per website visitor along with the MoM Traffic growth rate are the 2 key metrics to understand your website’s overall conversion and revenue performance. Your online store is the gateway for all your marketing channels and the conversion rate, as well as the average ticket size, will determine your ‘revenue per visitor’ metric. Hence, This metric […]